By tracking unique visitors over long periods of time, you will be able to derive important return-on-investment (ROI) information. An example is conversion information. Conversion rate tells you which visitors convert into desired actions; placing an order, signing up for a newsletter, making a purchase, or viewing a shopping cart page.
The information you can learn from a tracking system starts with basic stats, such as how many unique visitors you have had in a 24 hour period, and what countries they are coming from. We give you an in depth look at who's visiting your site and what they are looking for.